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Unlocking the potential of conversations: How Business Messaging drives value throughout the customer lifecycle

Already highly familiar with platforms like WhatsApp, people think messaging is a better way to interact with companies.

In turn, business messaging empowers brands to drive ongoing, fully personalised conversations at scale. With AI magnifying the opportunity, now is the time to act.

Join us on 20th November at 2pm GMT where Shekhar Deshpande, Head of Strategy, Global Accounts at Meta, Amanda Morrisey, Global Brand President iProspect at Dentsu International, join Adi Kishore, Insight Director at WARC, to discuss the insights from the latest report, developed in partnership with Meta, on how to unlock the full power of Business Messaging.

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