Fragmenting media consumption and rising advertising costs are making it more difficult and expensive for advertisers to reach audiences at scale. In this context, short-form video has emerged as a promising format. Advertisers are increasingly leveraging short-form to build quality reach and drive business impact.
Join us on 28th May at 9 am EST where Steve Lockwood, Head of Client Measurement at TikTok, Chloe Ashcroft, Senior Paid Media Executive at Pretty Little Thing and Mahmud Mahmud, Creative Data Strategy & Media Lead at Joli join Alex Brownsell, Head of Content for WARC Media to discuss discuss all things media effectiveness.
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