Short video: How to supercharge your media mix and drive full funnel impact 

Fragmenting media consumption and rising advertising costs are making it more difficult and expensive for advertisers to reach audiences at scale. In this context, short-form video has emerged as a promising format. Advertisers are increasingly leveraging short-form to build quality reach and drive business impact.

Join us on 28th May at 9 am EST where Steve Lockwood, Head of Client Measurement at TikTok, Chloe Ashcroft, Senior Paid Media Executive at Pretty Little Thing and Mahmud Mahmud, Creative Data Strategy & Media Lead at Joli join Alex Brownsell, Head of Content for WARC Media to discuss discuss all things media effectiveness. 

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