In this live event, Dr. Karen Nelson-Field will provide a preview of the course, covering attention measurement and its significance, current media measurement issues, and the role of attention in advertising. If you are interested in predicting the future of consumer behaviour in media, this event is for you.
She'll outline the course content and the skills participants will gain. By completing the course, you will have a competitive edge in your career through enhanced knowledge of attention measurement and its benefits for advertisers.
More information on the course Mastering Modern Media: Effective Strategies for the Attention Economy can be found here.
