Register your interest to become one of the first to receive The Multiplier Playbook, the follow-up to the smash-hit study The Multiplier Effect, that is launching in early 2026.
Integrating brand and performance advertising should be an imperative for CMOs who want to deliver the best results. Turning that theory into real-life practice, however, is where marketers often fall short.
Building on The Multiplier Effect, WARC is once again partnering with Analytic Partners, BERA.ai, Prophet and System1 to offer practical advice on making an integrated approach to brand and performance a reality.
Some of the questions the report will answer include:
• How do you convince the CEO about the value of building brands?
• How do you persuade the CFO to think about metrics other than ROAS?
• How can you make sure brand and performance teams work together?
• How can you ensure that brand ideas achieve maximum impact?
