Activating The Multiplier Effect

The distinction between “brand” and “performance” advertising is a false choice, as advertising is most effective when it pursues both of these jobs. Successful marketing organizations align business analytics to capture how marketing is driving growth, and make sure marketing efforts are integrated in order to deliver against the wider organization's goals. This webinar will show why integrating brand and performance, and a focus on building equity, is how marketing can drive growth.

Speakers:

• Mike Menkes, Group Senior Vice President, Analytic Partners
• Kate Price, Partner, Global Lead Marketing Excellence, Prophet
• Marisa Mulvihill, Partner, Brand Building, Prophet
• Ann Marie Kerwin, Americas Editor at WARC

Join us on April 9th at 10am EST.

Save your spot by completing the form on the right.