We’re excited to introduce The Multiplier Effect, a data-driven analysis that reveals why many advertisers are leaving significant revenue-generating opportunities on the table. This report is based on insights and data from a first-of-its kind coalition of advertising effectiveness experts: Analytic Partners, BERA.ai, Prophet, System1 and of course, WARC.
In this report, we dig into a critical gap in today’s mainstream approach to advertising: the silos between brand and performance across creative, media, budgeting and measurement.
The Multiplier Effect argues that the strongest returns from advertising come from using brand equity as an accelerant for commercial performance. By fully integrating this investment in brand equity with performance tactics, you can unlock exponential growth and maximize the return on your spend.
Most importantly, it will help you make the case for a brand that performs, with practical examples of success to emulate and many decks’ worth of charts so you can tell your story as you need to.
Who Should Read This?
This report is essential for any CMO or business leader looking to turn advertising into a high-impact growth driver. Whether you're optimizing your current strategy or planning your next move, the insights in this report will help you make smarter, more effective decisions.
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