Aditya Kishore is the Insight Director at WARC, part of the Ascential Group. His role focuses on researching and analyzing the marketing industry worldwide, to help identify the most effective marketing strategies for brands. Adi has held various insight roles at Informa and United Business Media, part of a 20-year career in marketing communications, research & insight, and strategy. Prior to WARC, he was director of marketing at Inskin Media, and has worked in advertising and marketing communications at DDB Worldwide in India and Sterling Hager in the US. 

Catherine Willoughby is a strategy director at adam&eveDDB, and part of the team behind this year’s Grand-Prix-winning IPA paper for McCain. Her other clients include Quorn and Mars. She writes spoken word poetry in her free time.

Katrina is Editor at Large at Contagious, a creative and strategic consultancy that helps ad agencies and brands deliver more creative and effective marketing. Their intelligence platform, Contagious IQ, is a global benchmark for advertising excellence, well-known for separating the signal from the noise in a communications landscape that gets louder and more cluttered every year. A founding member of the Contagious Advisory team, Katrina has a long history of writing about what happens when creativity and commerce collide, and a difficult relationship with the word ‘content’.