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The future of programmatic 2024 

The Future of Programmatic report explores key trends and topics set to shape programmatic advertising over the next 12 months. These include:

  • Transparency and threats to brand safety
  • Signal loss and cookie deprecation
  • Supply chain sustainability
  • Spending inside and outside walled gardens

The findings in this year's report are based on an exclusive survey of 100 programmatic experts, conducted in partnership with B2B market research specialists NewtonX.

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