The future of digital commerce 2024

Welcome to the 2024 edition of The future of digital commerce, part of the Evolution of Marketing program.

Digital commerce is exploding. In this report we look at trends in four areas that are having a profound impact on the future of this dynamic, complex and hyper-competitive space.  

In preparing this report we spoke with leading brands, agencies and tech companies to provide this view of what the future holds and what marketers need to do today to prepare for it.

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