Unlocking TV Effectiveness in the new era

Marketers need channels that drive undeniable ROI and prove marketing’s value. Right now, Connected TV (CTV) is praised for combining the best of TV and digital to achieve outsized performance.  

But the truth is that CTV’s flawed, and there’s a better way to make TV work than going all-in on the newest form of TV. Instead, integrate both linear and Connected TV in your campaigns. There’s a reason why 73% of marketers agree linear and CTV work better together to achieve their marketing goals. 

Join us to learn: 

• What the data says about linear and CTV effectiveness
• How consumers and marketers are thinking about the blurring lines between different forms of TV
• Why adopting an all-inclusive approach to TV will set your campaigns up for success