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How creativity supercharges effectiveness

10 proof points for the power of creativity

One question we are asked repeatedly at WARC is how to make the case for creativity. It’s one of the reasons we now have a WARC Creative content pillar, along with tools to help marketers continuously improve the impact of their creativity. 

We often say that ‘there is now plenty of research out there that proves the link between creativity and effectiveness’, but what are the key studies – those classic proof points – that can help you to make that case?

In this report, we’ve pulled together 10 of the most commonly-cited and robust studies that demonstrate the commercial impact of creativity, all into one deck, for you to reference, pull into your own decks, and ensure that your commitment to creativity is consistent. 

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