Podcasts are having a moment. Fresh from seemingly helping Donald Trump to win last year’s ‘podcast election’ in the US, brands are reappraising the medium through fresh eyes.
However, podcast ad investment growth remains sluggish, with podcasters trapped in a contest for a slow-growing pool of global audio ad budgets. Publishers and platforms are now eyeing expansion into video, in the hope of further boosting consumption, as well as winning a share of a fast-growing slice of the ad market.
In this Global Ad Trends report, we interrogate the latest WARC Media podcast ad spend forecast data, and share insights from experts across the globe on the future of podcast media.
Fill out your information on the form to the right to access the full report.
