Global Ad Spend Outlook 2024/25

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The global advertising market is on track for a major leap, with ad spend expected to rise by 10.5% this year, topping $1trn for the first time. Ad spend has more than doubled worldwide over the last decade with just three companies - Amazon, Alphabet and Meta - accounting for more than 70% of this incremental spend.

Looking forward, this upward trend is set to continue. By 2026, global ad spend is projected to hit $1.23 trillion - an 80% increase from pre-pandemic levels in 2019. 

• Decades of expertise: Our analysis is built on over 40 years of data, drawing from WARC’s proprietary surveys and revenue data from 65 of the world’s largest media owners.
• Next-gen forecasting: We've implemented a state-of-the-art neural network machine learning model that analyses over two million data points. This includes everything from macroeconomic trends to media consumption patterns, giving you one of the most accurate forecasts in the industry.

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