Specialist roles are important, however the different 'flavours' of strategy can be problematic if teams are not connected to clients' wider brand and business goals.
Join us on Tuesday 29th October, 11am EDT / 3pm GMT, for this exclusive webinar featuring WARC's Lena Roland and Suzanne Powers, founder, PowersCreativity. Learn why strategists should be in service of the 'big ambition', and how this can close the client-strategy disconnect. One not to miss!
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Lena leads the global content programme for WARC Strategy, the flagship subscription service for WARC. This programme consists of new research, expert guidance, and case studies, to help clients develop effective marketing strategies. Lena leads the development of core WARC reports including the Future of Strategy, the Strategy Toolkit and the Anatomy of Effectiveness. She joined WARC in 2012, prior to this she worked at the IPA, Bates and Grey London.
Suzanne is the Founder CEO of Powers Creativity, a company dedicated to helping organizations and people unleash creativity to drive business impact. Most recently, Suzanne spent the last ten years transforming McCann Worldgroup, Interpublic Group’s preeminent global creative network, into a world-renowned strategic and creative powerhouse working across all agencies, geographies, and brands. She held a variety of roles across the company including Global Chief Strategy Officer, Global President, Global Chief Product Officer, and Chair of FutureBrand.
