Effective 100: Summary of results

The WARC Effective 100 is an annual ranking of the world’s most awarded campaigns and companies for effectiveness. It forms part of the WARC Rankings, and sits alongside two further rankings, for creativity and media.

Reflecting the work that was awarded in shows celebrating effectiveness in 2023, this report summarises the key themes across the 100 most awarded campaigns, with summaries of the top five campaigns.

It also provides the top 10 most awarded campaigns, brands, advertisers, agencies, networks and holding companies, with insight into what led to their top ranks.

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