The WARC Creative 100 is an annual ranking of the world’s most awarded campaigns and companies for creativity. It forms part of the WARC Rankings, and sits alongside two further rankings, for effectiveness and media.
Reflecting the work that was awarded in creative shows in 2023, this report summarises the key themes across the 100 most awarded campaigns, with summaries of the top five campaigns.
It also provides the top 10 most awarded campaigns, brands, advertisers, agencies, networks and holding companies, with insight into what led to their top ranks.
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*until 11 April 2024