2024 Consumer Trends Report North America

The 2024 Consumer trends report, featuring additional regional analysis from North America, explores the key issues that will influence consumer purchase decisions across brands and categories. It is based on a comprehensive set of GWI surveys combined with WARC’s own research, case studies, and analysis.

The report focuses on five main areas influencing brand selection:

• Cautious optimism drives changes in spending
• Rising temperatures shift spending patterns
• The rise of multigenerational households
• AI redefines the customer experience
• The resurgence of live events

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