If you ask someone to describe Asia, fast-moving is always a keyword. This presents an interesting counterargument to one of the fundamental tenets of effective advertising – that long-term brand investment is necessary to accelerate commercial performance and sustain growth.
This is a false premise.
Join us and industry leaders in an invite-only event to launch WARC’s landmark study - The Pace Principle: Effectiveness at the speed of Asia. A pioneering set of Asia-led and evidence-backed strategies to help brands manage the region's dynamism and unlock growth.
Hear from WARC's Managing Editor Rica Facundo, along with leading CMOs Zespri's Jiunn Shih and Income Insurance Limited's Dhiren Amin, who will provide answers to many of the region’s effectiveness questions, such as:
• What should the optimum split between brand and performance in Asia be?
• In a fragmented ecosystem, how should I plan my media budget to deliver the biggest returns?
• How should I measure business effects effectively?
• How do I unlock my brand’s cultural advantage?
Date: Thursday, 3rd April
Time: 5 PM - 8 PM SGT
Venue: Ogilvy, 71 Robinson Rd, Singapore 068895
Fill out the form and secure your spot now.
