Peter Drucker once said that culture eats strategy for breakfast, so to unlock creative effectiveness brands must build a culture for creativity.
Join the Advisory team (combining the power of LIONS, WARC and Contagious) to understand the tried-and-tested practical steps and processes to harness and build a robust system for creative effectiveness. From setting an ambition and KPIs to building a common language and new day-to-day habits, you will walk away with techniques and tools to operationalise creativity as a force for business growth.
Imaad has led marketing teams and initiatives for almost 20 years. He joined WARC Advisory in 2020 and has partnered with the likes of De Beers, Pernod Ricard, LinkedIn, Spotify and many others to support their training, thought leadership and benchmarking needs.
James is the Contagious Advisory Director. He leads Contagious' global advisory function, working with leading brands to help foster and embed cultures of creativity. Prior to this, he worked in the strategy teams at Joint and Leagas Delaney - two of London’s leading independent agencies.
Annie leads the Advisory content team at LIONS, developing creative transformation programs, editorial initiatives, research, and IP projects. Her team collaborates with clients to guide their creative journeys, creating content modules and training on creative excellence and trends.
