Quarterly data back to 1982 and projections for the next two years
Data available in Excel format, via bespoke database queries or more than 150 standard tables
Key findings from the Q3 2024 report include:
The latest AA/WARC survey data shows that UK ad spend increased 9.7% during Q3 2024, to a total of £10.6bn.
When viewed at a category level, Nielsen data shows that only two major sectors increased display spend during Q3 2024.
Online formats once again recorded robust growth in the third quarter – with online display up 15.2% (inclusive of social media on 17.8%) and search up 12.6%, while legacy media posted mixed results.
At the other end of the spectrum, six media registered drops in adspend in Q3 2024.
We estimate the UK ad market grew by 11.2% overall in 2024 reaching £40.7bn, an upgrade of 0.6pp from our previous forecast.
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