Quarterly data back to 1982 and projections for the next two years
Data available in Excel format, via bespoke database queries or more than 150 standard tables
Key findings from the Q2 2024 report include:
The latest AA/WARC survey data shows that UK ad spend rose 13.5% during the first half of 2024, to a total of £19.6bn.
At a category level, Nielsen data shows that the two largest major sectors maintained their increased display spend during Q2 2024.
As with the first quarter, the largest online formats –namely search (+12.7%) and social media (+25.5%) –led growth during the second, though legacy media again posted positive result.
Conversely, losses were recorded among four media during the second quarter.
We have uprated our full-year forecast for 2024 by 3.0 percentage points (pp) to a projected 10.6% rise following this strong first half performance, particularly within the online sector.
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