Expenditure Report Q1 2025

The most trusted source of ad spend data.

• Covers all major media and ad formats
• Includes ad spend by product category
• Quarterly data back to 1982 and projections for the next two years
• Data available in Excel format, via bespoke database queries or more than 150 standard tables

Key findings from the Q1 2025 report include:

• UK ad spend rose 8.0% to £10.6bn in Q1 2025
• 6.8% growth estimated for the UK ad market in 2025
• UK ad market forecast to increase by 5.6% in 2026

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