Quarterly data back to 1982 and projections for the next two years
Data available in Excel format, via bespoke database queries or more than 150 standard tables
Key findings from the Q1 2024 report include:
The latest AA/WARC survey data shows that UK ad spend rose 9.3% during the first three months of 2024, to a total of £9.2bn.
At a category level, Nielsen data shows that just two major sectors lifted display spend during Q1 2024.
While the largest online formats – namely search (+12.0%) and social media (+23.8%) – led growth during the quarter, legacy media also posted positive results.
The latest AA/WARC forecasts now expect a rise of 9.2% in Q2 2024 (previously +6.4%) to reach £9.7bn.
We have uprated our full-year forecast for 2024 by 1.9 percentage points (pp) to a projected 7.7% rise following this strong first half performance.
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