Creative Impact Unpacked

11 effectiveness trends from Cannes Lions 2025

In a media world full of noise, it turns out the boldest move you can make is staying the course. This report, drawn from the Cannes Lions 2025 Creative Impact stage, unpacks 11 trends that prove just how powerful consistency, integration, and repeatable creative ideas can be (when done right).

Inside, you’ll learn:

• Why consistency is the new creative superpower
• How top marketers are integrating brand and performance
• What works now in a fragmented, creator-fuelled media landscape

WARC brings you the key takeaways, expert insights and practical playbooks from effectiveness leaders who are driving real results, again and again.

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